who i AM
At the beginning of 2018, after 25 years of corporate life, 17 as the CMO, building one of the globally strongest building industry brands, I have stepped out. Helping businesses and organisations improve the pulling power of their customer relations.
On my watch VELUX® doubled in consumer awareness and preference. Went from nowhere to 4th most-liked. Became a green-tech thought leader. And is perhaps the only window, you call by name? I conceived the first IoT smart home product development in the VELUX programme. Transformed the global marketing organisation into a brand-centric 3D marketing matrix to meet the rise of a digital world. And captained the development of one of the most effective sports sponsorships in Europe in the past decade. Among others.
Outside of my CMO merits I have served on various boards, among others as the chairman of Design Society and Danish Design Center promoting Danish design as a value creator for designers, business and as a strategic proposition for Denmark in global competition.
I believe in deep analytical skills. A holistic perspective. And focus on development as the way to see beyond the first horizon and deliver strong, sustainable results.
S T A F F
Michael K. Rasmussen, Owner
My company purpose@heart is a solo mission by design. With a solid toolbox and a strong network of partners and professionals, selected for their skills and ability to deliver in the background. Current partners include research and design agencies, PR and PA experts, photographers and digital natives.
As an executive advisor or aboard with my clients for a leg or two, I aim orchestrate change and make it happen!
Feel free to reach out for more dialogue about my experiences, what I do, or how I work as an independent network freelancer.