Do you stand out from the competition?
Do you have loyal customers returning regularly for more business?
And is your organisation able to deliver consistently every time?
Or is every lead a new encounter? And your best weapon a sharp price?
The market place is more transparent than ever. Customers can compare offers at the touch of a button and supply exceeds demand more often than not. There is a shortage of customers, rarely of products.
The business environment is volatile and hard to predict.
Strategy cycles are becoming shorter and shorter. New goals are handed down faster than they can be met and in some industries the strategy process is history altogether.
In the organisation churn is going up - also in management.
When the distance from strategy to execution is narrowing in, decisions must be taken faster and on a less than fully informed basis. It is usually up to the person in front of the customer. And how do you ensure that the organisation’s intend is on this individual’s mind at the right moment under these conditions?
The question is how to build a platform, which can deliver your strategic intend in real-time to create a consistent customer experience?
All it takes is high employee identification with the business raison d’etre and values; a purpose which is easy to understand for the organisation and relevant for customers. A bold and motivating vision for the future. A clear idea about how you want to be seen by your customers.
And the perseverance to orchestrate the strategy and the organisation to develop and consistently deliver the core in products and services, engagement with customers, organisational behaviour and public affairs.
When you succeed to empower your team, the prize is worth waiting for:
Products that solve relevant customer needs and stand out from competition deliver higher profitability.
Purposeful, consistent engagement and communication with all stakeholders builds strong relationships. It breaks the clutter, shortens the buying process and overcomes the customers’ temptation to consider an alternative.
A motivated team with a clear mission and strong common values is innovative, enterprising and productive.
And an empowered organisation with a clear strategic direction and a strong relationship with their customers is fit and able to take responsibility as part of the societies, in which they operate and harvest the respect and recognition from all stakeholders, that strengthen relations even further.
The need for a strong brand platform has never been more eminent. As a sign of recognition and a stamp of relevance, as always, and as potent fuel to empower the team to perform successfully in a digital world. Is your organisation dressed for the occasion?
Feel free to contact me for a discussion or an independent view…